Social Shared Content Not Displaying Image

January 7, 2013 at 3:07 pm (Facebook, LinkedIn, social media, website management) (, , )

Share an Update LinkedInRecently, I was social sharing some original content that a client had produced. When I pasted the URL into the “Share an Update” box, I was frustrated to see that the image from the content page didn’t carry over.  It appears that Linkedin is no longer picking up the images from content pages when I share them (using the full URL) via Linkedin.  Note: I’m not using an API.  I’m copying the URL and pasting it into the “share an update…” box.

Side Note: I always try to include an image with content online, mainly because content shared via image-supported Social Media (i.e. LinkedIn, Facebook) is more engaging if there is an image associated with it to attract traffic.

So, I found a developer forum online that clarified “setting display tags for shares.”  Like many others, Open Graph Protocol is new to me.  So, I called my website support engineers and googled about a bit.

Add OG Tags to Head Tags of Your Website

It appears that website managers have to add the Open Graph Protocol meta properties—as you would like them to appear when shared–to the head tag.   Reference the links above for more, but I basically added the follow to my head tag b/c the image was the bone I was picking.

<meta property="og:image" content="http://www.mydomain.com/image-i-want-to-share.jpg" />

<meta property="og:image:type" content="image/jpeg" />

<meta property="og:image:width" content="180" />

<meta property="og:image:height" content="128" />

Great, I did that.  Now here’s the hiccup!

LinkedIn Caches for a Week

If you share a URL, the LinkedIn system will store the page data for a week.  Thus, the page can’t get re-scraped for 7 days and there’s no way to force a quicker re-scan.  As far as I can tell, this is current information as of Dec 2012, but LinkedIn is “working on” a way to give users the ability to flush the cache yourselves…  Check out the LinkedIn Forum cache conversation for any updates and to commiserate. Chime in and share the forum to make sure this enhancement remains a priority.

Work Around

  1. Correct your metadata as desired using Open Graph Protocol
  2. Change the url for the page (LI caching is case sensitive so simply convert character(s) to Upper case)
  3. Redirect old url to new url
  4. Then re-share.
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Post Discussions to Multiple LinkedIn Groups

July 28, 2010 at 11:36 am (blogging, LinkedIn, marketing, social media, social networking)

LinkedIn is making enhancements all the time, and a frustration has been that you can only post discussions or news items to one group at a time (LinkedIn suggests that this is meant to minimize spam in groups).  There’s a work-around.  

Start the discussion by Sharing it as an Update from your LinkedIn Home, attach a link, and click Share.   Then go to your LinkedIn Home and this recent “activity” should appear in the Network Activity stream.  If you delay, you’ll have to scroll down and click “See more Network Activity,” and then select My Updates. Find your recent activity and click Share, select Post to group(s), then start typing the group name(s) (You’ll have to open another LinkedIn browser window if you need to reference a list of your groups).

One of the biggest benefits I see from my involvement in LinkedIn is its impact on my blog readership.  My Blog Stats regularly show that LinkedIn is the top referrer among all other sources.   I publicize my posts as Updates in the Network Activity feed, and I share each post as a Discussion in the relevant LinkedIn Groups that I belong to.  I have also loaded the BlogLink application to my profile, which  automatically pulls in my blog and the latest blog posts from around your network.  

I hope this is helpful.

Author Comment 8/23/10:  It appears that the Share/Post to Group option only shows up when you Share a LINK, not when you share a sentence or two with no link.

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Boost Referral Traffic Through Social Media

July 20, 2010 at 9:23 am (blogging, Facebook, LinkedIn, marketing, social media, social networking, twitter)

If you write it…they will come… One at a time, single file.  If you publicize your content through your Social Media channels, they will come in information-thirsty swarms! 

Original content is a great marketing tool to drive traffic to your website, demonstrate your expertise, build a meaningful relationship with your community, and generate leads. 

From a Google Analytics perspective, your web traffic finds you and your content via Direct Traffic, Referring Sites, or Search EnginesDirect traffic comes from visitors who type or copy and paste your domain into their browser, e.g. https://fullyfamished.wordpress.com.  This traffic can also come from visitors recruited offline, like in print advertising, radio or tv.  Search engine traffic comes from people who “Google” you or people who submit a search query of keywords relevant to you.  e.g. Someone might Google “Boost Referral Traffic,” and my blog could be served as a relevant result.   Search traffic also includes Search Engine Marketing (SEM) campaigns, or Pay Per Click (PPC) campaigns.  Referral traffic comes from visitors who came upon an inbound link, or a site in the webosphere that links to your site.  I know, this is all very technical and boring.

Referral traffic is exciting (not boring) because you can easily affect it these days with Social Media.   When I publish a blog, I also publicize it on Twitter, Facebook, LinkedIn and several other industry-specific or regional online communities that I belong to.  

The key is to think beyond your personal profiles.  I have a little scribbled check-list on my desk of places to publicize my blog, which I’ll share with you.

For this blog, I will: 

  1. Create a bit.ly so I can shorten the really long URL and track clicks: 
    (https://fullyfamished.wordpress.com/2010/07/20/boost-referral-traffic-through-social-media/ becomes http://bit.ly/beZlWn (put a + at the end of the link and you too can see how many clicks it gets http://bit.ly/beZlWn+);
  2. Post to Twitter with this Tweet:  From my blog: Boost Blog Readership Through Social Media http://bit.ly/beZlWn (this is about 77 characters.  Twitter allows 140 and I save room for RT/Retweeters);
  3. Post to Facebook Status as News Feed with Link;
  4. Post to my LinkedIn as a Shared Update;
  5. Share on my NetworkedEvents profile; and
  6. Share as a Discussion among my LinkedIn Groups.
  7. This is a working document, and I’m always looking for other opportunities to create inbound links.

Learn more about the Google Analytics Traffic Section.

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