Social Shared Content Not Displaying Image

January 7, 2013 at 3:07 pm (Facebook, LinkedIn, social media, website management) (, , )

Share an Update LinkedInRecently, I was social sharing some original content that a client had produced. When I pasted the URL into the “Share an Update” box, I was frustrated to see that the image from the content page didn’t carry over.  It appears that Linkedin is no longer picking up the images from content pages when I share them (using the full URL) via Linkedin.  Note: I’m not using an API.  I’m copying the URL and pasting it into the “share an update…” box.

Side Note: I always try to include an image with content online, mainly because content shared via image-supported Social Media (i.e. LinkedIn, Facebook) is more engaging if there is an image associated with it to attract traffic.

So, I found a developer forum online that clarified “setting display tags for shares.”  Like many others, Open Graph Protocol is new to me.  So, I called my website support engineers and googled about a bit.

Add OG Tags to Head Tags of Your Website

It appears that website managers have to add the Open Graph Protocol meta properties—as you would like them to appear when shared–to the head tag.   Reference the links above for more, but I basically added the follow to my head tag b/c the image was the bone I was picking.

<meta property="og:image" content="" />

<meta property="og:image:type" content="image/jpeg" />

<meta property="og:image:width" content="180" />

<meta property="og:image:height" content="128" />

Great, I did that.  Now here’s the hiccup!

LinkedIn Caches for a Week

If you share a URL, the LinkedIn system will store the page data for a week.  Thus, the page can’t get re-scraped for 7 days and there’s no way to force a quicker re-scan.  As far as I can tell, this is current information as of Dec 2012, but LinkedIn is “working on” a way to give users the ability to flush the cache yourselves…  Check out the LinkedIn Forum cache conversation for any updates and to commiserate. Chime in and share the forum to make sure this enhancement remains a priority.

Work Around

  1. Correct your metadata as desired using Open Graph Protocol
  2. Change the url for the page (LI caching is case sensitive so simply convert character(s) to Upper case)
  3. Redirect old url to new url
  4. Then re-share.

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Boost Referral Traffic Through Social Media

July 20, 2010 at 9:23 am (blogging, Facebook, LinkedIn, marketing, social media, social networking, twitter)

If you write it…they will come… One at a time, single file.  If you publicize your content through your Social Media channels, they will come in information-thirsty swarms! 

Original content is a great marketing tool to drive traffic to your website, demonstrate your expertise, build a meaningful relationship with your community, and generate leads. 

From a Google Analytics perspective, your web traffic finds you and your content via Direct Traffic, Referring Sites, or Search EnginesDirect traffic comes from visitors who type or copy and paste your domain into their browser, e.g.  This traffic can also come from visitors recruited offline, like in print advertising, radio or tv.  Search engine traffic comes from people who “Google” you or people who submit a search query of keywords relevant to you.  e.g. Someone might Google “Boost Referral Traffic,” and my blog could be served as a relevant result.   Search traffic also includes Search Engine Marketing (SEM) campaigns, or Pay Per Click (PPC) campaigns.  Referral traffic comes from visitors who came upon an inbound link, or a site in the webosphere that links to your site.  I know, this is all very technical and boring.

Referral traffic is exciting (not boring) because you can easily affect it these days with Social Media.   When I publish a blog, I also publicize it on Twitter, Facebook, LinkedIn and several other industry-specific or regional online communities that I belong to.  

The key is to think beyond your personal profiles.  I have a little scribbled check-list on my desk of places to publicize my blog, which I’ll share with you.

For this blog, I will: 

  1. Create a so I can shorten the really long URL and track clicks: 
    ( becomes (put a + at the end of the link and you too can see how many clicks it gets;
  2. Post to Twitter with this Tweet:  From my blog: Boost Blog Readership Through Social Media (this is about 77 characters.  Twitter allows 140 and I save room for RT/Retweeters);
  3. Post to Facebook Status as News Feed with Link;
  4. Post to my LinkedIn as a Shared Update;
  5. Share on my NetworkedEvents profile; and
  6. Share as a Discussion among my LinkedIn Groups.
  7. This is a working document, and I’m always looking for other opportunities to create inbound links.

Learn more about the Google Analytics Traffic Section.

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Are You Talking About Me?

July 8, 2010 at 4:29 pm (Facebook, GoldMail, LinkedIn, Nutshell Mail, social networking, twitter)

Social Media is a tool for Brands to monitor conversations about their products or services and to engage their users in conversations. 

I was very excited that my blog “Create Audio Slideshows with Goldmail” caught the attention of Rob Kenyes, a Product Manager at Goldmail.  Rob commented on my blog post and @Goldmail is now following me on Twitter.  Rob’s comment was in response to a technical difficulty that I was having with the application and he let me know that my problem was already being addressed. 

In a recent LinkedIn Blog, Philips Healthcare shares how they’re “engaging the global healthcare community on LinkedIn.” 

Hans Notenboom (HN): As a company, Philips aims to look beyond simply what our technologies can do, and think about how we can improve people’s lives through innovation. Part of this is listening to our customers and the wider community to better understand the challenges they face and where we can improve what we do to stay relevant.”

I really like this article from a while back, The Four Components of Social Media Management, which suggested that “even companies that have no intention of pursuing a social media marketing strategy must monitor what’s being said about them. It’s important to know who is saying good things about your company but it’s even more important to know who is saying bad things. Negative comments-especially those that expose a legitimate flaw in a company’s products or services-can snowball and be picked up by the trade and business press.”

I use TweetDeck, and Google Alerts to keep track of relevant conversations in the webosphere.  I can monitor what is being said about me, about a brand that I’m following, or about a query or topic that I’m interested in. 

Good, bad or indifferent, it’s important to keep a pulse on what is being said.  Your other option is to hide your head in the sand and assume that you have all the answers.

PS: NutshellMail is also following me on Twitter, in response to another blog I wrote: Facbook Fan Page Notifications.  In this post, I named NutshellMail as a solution to a “Page Notifications” problem that Facebook Fan Page administrators face–a problem that Facebook has yet to address.  Hello Facebook!  Are you listening?

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