SEO Crash Course to Get Found, #IMU

January 27, 2011 at 5:31 pm (IMU, marketing, SEO)

I just finished the second (of 16) one-hour class as part of Hubspot’s Inbound Marketing University training program.  This course, titled SEO Crash Course to Get Found was all about how to implement SEO to improve search traffic.  SEO is defined by the instructor as a “set of methodologies that make it easier for search engines to find, index, categorize and rank web content.”  The instructor for this webinar is Lee Odden from TopRank Online Marketing, and my homework is to write a blog article that explains why a marketer would want to include SEO in his or her web marketing.

The easiest observation I can make is that the term “googled ” is used in the form of a verb by anyone with a computer—except Microsoft employees.  The verb “Google” even obtained Merriam-Webster status in 2006.  MarketingCharts reported that more than 16.6 billion core searches were conducted in October 2010.  But, whether these queries are made on Google or on some other optimistic search engine, it’s important that marketers are found on the web—on page 1—when their key search terms are queried. (Let’s face it.  We don’t go past page 1.) 

SEO is a strategy that can have long-term implications on your web traffic, as opposed to point-of-contact methods which have a limited shelf life.   If you use an online advertisement or even email marketing to direct people to your website, that “in-road” is only open for the duration of the ad, or until the email is deleted.  If your online content is optimized for search, there are potential “in-roads” for as long as that content stays live online (or until search engines like Google become obsolete.  Hey, it could happen.).  That’s long-term ROI.

Also, as Odden cited in the training, organic (un-paid) results on SERPs get 60-70% of the click-throughs as compared to SEM results (the paid ads).  (*SERPS=search engine results pages=listing of web pages returned by a search engine in response to a keyword query.)  So, before you go spend the big bucks on (SEM) Search Engine Marketing, think about your abilities to gain more click-throughs by being organic through SEO.

The next time you “google,” think about what you’re searching for and how you treat the results.  Think about how else you would have found the information you were looking for if the search engine was not at your fingertips.  Now, go and optimize. 

Did you find this blog via a Search Engine query?  Please share what search terms you used.

Are you a part of Inbound Marketing University?  What are your reasons why a marketer would want to include SEO in his or her web marketing?


1 Comment

  1. Tweets that mention SEO Crash Course to Get Found, #IMU « Food for Thought… -- said,

    […] This post was mentioned on Twitter by Online Marketing New, JoAnne Starks. JoAnne Starks said: Did my homework for #IMU SEO Crash Course to Get Found: #in Thanks @leeodden @TopRank @hubspot […]

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