SEO Crash Course to Get Found, #IMU

January 27, 2011 at 5:31 pm (IMU, marketing, SEO)

I just finished the second (of 16) one-hour class as part of Hubspot’s Inbound Marketing University training program.  This course, titled SEO Crash Course to Get Found was all about how to implement SEO to improve search traffic.  SEO is defined by the instructor as a “set of methodologies that make it easier for search engines to find, index, categorize and rank web content.”  The instructor for this webinar is Lee Odden from TopRank Online Marketing, and my homework is to write a blog article that explains why a marketer would want to include SEO in his or her web marketing. Read the rest of this entry »

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How to Blog Effectively for Business, #IMU

January 12, 2011 at 2:23 pm (blogging, IMU, marketing)

I have intended (for almost a year) to get certified through Hubspot’s Inbound Marketing University.  (It’s nice that I can get certified at my own pace, but my pace thus far has been ZERO MPH.)  The program includes 16 one-hour classes, with reading assignments and optional homework assignments.  I decided to make IMU certification a priority because I have been referencing the resources on the IMU page regularly to communicate inbound marketing ideas with clients…and we had a blizzard in Eastern Massachusetts today so no time like the present!

I launched into the curriculum today, with Class1: How to Blog Effectively for Business with professors Ann Handley & Mack Collier, of MarketingProfs.  The optional Homework Assignment was to write a blog post about three best practices that I will adopt into my blogging strategy.  So, here goes: Read the rest of this entry »

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