Post Discussions to Multiple LinkedIn Groups

July 28, 2010 at 11:36 am (blogging, LinkedIn, marketing, social media, social networking)

LinkedIn is making enhancements all the time, and a frustration has been that you can only post discussions or news items to one group at a time (LinkedIn suggests that this is meant to minimize spam in groups).  There’s a work-around.  

Start the discussion by Sharing it as an Update from your LinkedIn Home, attach a link, and click Share.   Then go to your LinkedIn Home and this recent “activity” should appear in the Network Activity stream.  If you delay, you’ll have to scroll down and click “See more Network Activity,” and then select My Updates. Find your recent activity and click Share, select Post to group(s), then start typing the group name(s) (You’ll have to open another LinkedIn browser window if you need to reference a list of your groups).

One of the biggest benefits I see from my involvement in LinkedIn is its impact on my blog readership.  My Blog Stats regularly show that LinkedIn is the top referrer among all other sources.   I publicize my posts as Updates in the Network Activity feed, and I share each post as a Discussion in the relevant LinkedIn Groups that I belong to.  I have also loaded the BlogLink application to my profile, which  automatically pulls in my blog and the latest blog posts from around your network.  

I hope this is helpful.

Author Comment 8/23/10:  It appears that the Share/Post to Group option only shows up when you Share a LINK, not when you share a sentence or two with no link.

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Boost Referral Traffic Through Social Media

July 20, 2010 at 9:23 am (blogging, Facebook, LinkedIn, marketing, social media, social networking, twitter)

If you write it…they will come… One at a time, single file.  If you publicize your content through your Social Media channels, they will come in information-thirsty swarms! 

Original content is a great marketing tool to drive traffic to your website, demonstrate your expertise, build a meaningful relationship with your community, and generate leads. 

From a Google Analytics perspective, your web traffic finds you and your content via Direct Traffic, Referring Sites, or Search EnginesDirect traffic comes from visitors who type or copy and paste your domain into their browser, e.g. https://fullyfamished.wordpress.com.  This traffic can also come from visitors recruited offline, like in print advertising, radio or tv.  Search engine traffic comes from people who “Google” you or people who submit a search query of keywords relevant to you.  e.g. Someone might Google “Boost Referral Traffic,” and my blog could be served as a relevant result.   Search traffic also includes Search Engine Marketing (SEM) campaigns, or Pay Per Click (PPC) campaigns.  Referral traffic comes from visitors who came upon an inbound link, or a site in the webosphere that links to your site.  I know, this is all very technical and boring.

Referral traffic is exciting (not boring) because you can easily affect it these days with Social Media.   When I publish a blog, I also publicize it on Twitter, Facebook, LinkedIn and several other industry-specific or regional online communities that I belong to.  

The key is to think beyond your personal profiles.  I have a little scribbled check-list on my desk of places to publicize my blog, which I’ll share with you.

For this blog, I will: 

  1. Create a bit.ly so I can shorten the really long URL and track clicks: 
    (https://fullyfamished.wordpress.com/2010/07/20/boost-referral-traffic-through-social-media/ becomes http://bit.ly/beZlWn (put a + at the end of the link and you too can see how many clicks it gets http://bit.ly/beZlWn+);
  2. Post to Twitter with this Tweet:  From my blog: Boost Blog Readership Through Social Media http://bit.ly/beZlWn (this is about 77 characters.  Twitter allows 140 and I save room for RT/Retweeters);
  3. Post to Facebook Status as News Feed with Link;
  4. Post to my LinkedIn as a Shared Update;
  5. Share on my NetworkedEvents profile; and
  6. Share as a Discussion among my LinkedIn Groups.
  7. This is a working document, and I’m always looking for other opportunities to create inbound links.

Learn more about the Google Analytics Traffic Section.

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Are You Talking About Me?

July 8, 2010 at 4:29 pm (Facebook, GoldMail, LinkedIn, Nutshell Mail, social networking, twitter)

Social Media is a tool for Brands to monitor conversations about their products or services and to engage their users in conversations. 

I was very excited that my blog “Create Audio Slideshows with Goldmail” caught the attention of Rob Kenyes, a Product Manager at Goldmail.  Rob commented on my blog post and @Goldmail is now following me on Twitter.  Rob’s comment was in response to a technical difficulty that I was having with the application and he let me know that my problem was already being addressed. 

In a recent LinkedIn Blog, Philips Healthcare shares how they’re “engaging the global healthcare community on LinkedIn.” 

Hans Notenboom (HN): As a company, Philips aims to look beyond simply what our technologies can do, and think about how we can improve people’s lives through innovation. Part of this is listening to our customers and the wider community to better understand the challenges they face and where we can improve what we do to stay relevant.”

I really like this article from a while back, The Four Components of Social Media Management, which suggested that “even companies that have no intention of pursuing a social media marketing strategy must monitor what’s being said about them. It’s important to know who is saying good things about your company but it’s even more important to know who is saying bad things. Negative comments-especially those that expose a legitimate flaw in a company’s products or services-can snowball and be picked up by the trade and business press.”

I use TweetDeck, and Google Alerts to keep track of relevant conversations in the webosphere.  I can monitor what is being said about me, about a brand that I’m following, or about a query or topic that I’m interested in. 

Good, bad or indifferent, it’s important to keep a pulse on what is being said.  Your other option is to hide your head in the sand and assume that you have all the answers.

PS: NutshellMail is also following me on Twitter, in response to another blog I wrote: Facbook Fan Page Notifications.  In this post, I named NutshellMail as a solution to a “Page Notifications” problem that Facebook Fan Page administrators face–a problem that Facebook has yet to address.  Hello Facebook!  Are you listening?

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